Our brief was to create a standout feature video for the St. Pancras Renaissance Hotel London website, along with a suite of social media reels to raise awareness of the hotel's newly renovated interiors. This iconic 5-star destination famous for its architecture and pop culture appearances (yes, including that Spice Girls 'Wannabe' video) called for a film that captured its elegance, energy, and exceptional guest experience.

We built the concept around the hotel's signature rituals; unique experiences highlighted throughout their in-room brochures. From the welcoming arrival drinks to the rejuvenating spa, the afternoon G&Tea experience, and the fire-lit punch at the Booking Office bar, we mapped out a narrative that showcased the hotel's story through these moments. With carefully selected actors and a wardrobe designed to complement the hotel’s grand interiors, we brought each scene to life - highlighting the luxurious bedrooms, the hotel’s own-label gin, and the stylish atmosphere throughout. Alongside the main film, we also produced short-form content tailored for Instagram and TikTok, ensuring the story was told across every platform.

The end result was a visually rich, lifestyle-driven video featured on the hotel's website and displayed on large digital screens throughout the hotel's public areas. The accompanying social media reels have helped drive visibility and engagement, reinforcing St. Pancras London as a must-visit destination for luxury, culture, and timeless style.